Siberie Rebranding.....

"The only way to make sense of change is to plunge into it, move with it and join the dance" - Allan Watts

Many of you may wonder why I decided to rebrand Siberie Perfumes. I started this small one woman business over 7 years ago and my vision and design esthetic has changed immensely. I am a Sagitarius and we love to constantly change. To stay in one place for a long period of time is very difficult.

I started the sister business Maison De L'Alchimie < House of Alchemy> about 5 years ago and just simply decided I would like to bundle all my inspiration under this one brand name which I now prefer. The products will stay the same and there will some new ones coming, this is primarily only an esthetic change to the name, look and feel of the website and product labels. My inspiration has not swayed , I am fond of anything art deco, vintage pinup, mystical, supernatural and of course historical legends and figures. 

These sources of inspiration is what goes into my little perfumes that I love blending for you! As always, thank you to all my loyal customers over the years who have made this creative outlet for me a truly satisfying part of my life. 

Full speed ahead! I hope you will like the changes. xoxoxox

Comments

Truer words have never been spoken.

As long as you keep doing the things that you love, you can keep rebranding all you want and people will still find your product. A great product is not in the name but in the quality and value that goes into making it. You can have the most recognizable brand in the world but if your product is shoddy then people will shy away from it. You are an inspiration to us all and your hard work is second to none.

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